• Advertiser-Friendly Content Guidelines

    Just because a Creator is in YPP, it doesn’t mean all videos on their channel will be eligible to have ads. Each video must also comply with our Advertiser-Friendly Content Guidelines. This is by design, as we understand that there are important conversations that have a place on YouTube, such as discussion of mental health or sensitive world events, that might not be deemed brand suitable by advertisers. Other examples of content not suitable for ads include some form of inappropriate language, violence, adult content, and harmful acts.

    To help Creators understand which videos on their channel are suitable for ads, we have worked closely with advertisers to create clear and comprehensive Advertiser-Friendly Content Guidelines. Eligible Creators also have the ability to self-rate their content per these guidelines and turn on ads monetization for individual videos in their channel.

    What action does YouTube take for videos that do not comply with Advertiser-Friendly Content Guidelines?

    If a Creator has turned on ads monetization for a video but our reviewers and automated systems identify that the video does not comply with our Advertiser-Friendly Content Guidelines, the video will have limited or no ads appear against it. However, if Creators believe that their video is still suitable for all brands, they can request human review of that video.

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